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Brands

The TasFoods brand portfolio includes renowned Tasmanian brands that meet a diverse range of consumer needs including:

  • Super premium brands that deliver exceptional quality and heritage, targeted at food lovers seeking provenance behind the product
  • Everyday luxury brands that deliver appealing benefits to consumers, targeted at national and export markets
  • Core everyday brands that contribute profitable volume to underpin the operations, targeted at a loyal Tasmanian market
  • Value brands that utilise waste streams or generate inputs to high value brands, targeted at value consumers

Investors

People & Culture

Meander Valley Dairy (acquired 2015)

At Meander Valley Dairy we believe that everybody deserves the simple delight of a little indulgence in their everyday lives. We have been crafting some of Australia’s finest, award winning dairy products in Tasmania for over 20 years, using passion, trusted techniques and quality ingredients to produce delicious flavours that bring people together. 

Nichols Poultry (acquired 2016)

Nichols Poultry was founded in 1988 by the Nichols family to be a leader in the industry for quality, sustainability, and animal welfare. We continue this tradition today with leading practices in air chilled chicken, onsite wind power generation and our high welfare standard Nichols Ethical Free Range Chicken.

Shima Wasabi (acquired 2016)

Shima Wasabi was established in Northern Tasmania to bring the experience of real fresh wasabi to Australia. We take advantage of Tasmania’s cool climate, clean air and plentiful rain that provide an ideal environment for growing such a rare and valuable plant.

Pyengana Dairy (acquired 2017)

The farmers of Pyengana, Tasmania have been creating some of Australia’s finest artisan farmhouse cheese for over 130 years. Today at Pyengana Dairy, we are the custodian of the traditional recipe, unique to the Pyengana valley, for handcrafting this beautiful cheese that is adored by chefs and cheese judges, winning an abundance of awards across Australia.

Betta Milk (acquired 2019)

Betta Milk starts with Tasmanian farmers. It was born and bred in the lush windswept pastures of north west Tasmania as a cooperative in 1956.

Today, milk is sourced from farmers all over Tasmania to create Tasmania’s leading brand of fresh milk for customer all over the state. 

Pure Tasmanian Goodness

Our strategic drivers for growth are:

  • Organic growth from our existing core business operations through expansion of market penetration and product innovation.
  • Acquisitive growth through strategic acquisitions that offer synergies to our existing operations with capacity to scale and grow or offer significant contributions.

About Tasfoods

At TasFoods we believe that with Tasmania’s clean air, rich soils and reliable rainfall, it is the perfect place to produce high quality innovative products that meet consumer needs for local, convenient, sustainably produced and indulgent foods..


TasFoods was established in 2015 to represent Tasmanian brands that harness the island state’s natural advantages for producing food and beverage products that meet evolving consumer needs. Our aim is to deliver the essence of Tasmania to the table.

To support us in delivering the essence of Tasmania to the table there are 4 core pillars to our strategy:

1. Brand Portfolio

We have assembled a portfolio of brands that reflect the diverse range of consumer values and needs. This includes super premium brands with a focus on artisan craftsmanship and single source provenance, everyday luxury brands that provide a little indulgence into everyday life and core everyday brands with locally produced products that support local farmers.

2. Omnichannel Approach to Sales

We recognise that consumer behaviors continues to evolve and we want people to be able to experience our products where they choose to shop and eat. We partner with a diverse range of customers including major and specialty food retailers, cafés, restaurants, distributors and food manufacturers as well as offer direct sales through our online store and Pyengana Farmgate Café. This ensures that we provide a wide range of options for people to find our products.

3. Product Range

Our product range reflects a Tasmanian lens to consumer demand and emerging trends. We are committed to producing innovative products that continue to meet evolving customer needs. Our product range includes award- winning and indulgent foods, conveniently packed and ready to cook products, as well as functional foods for better well being.

4. Systems and Resources

We invest in systems and resources to support our people to thrive and deliver business growth in focus areas. We have dedicated centres of excellence where our committed team skillfully produce the TasFoods range. We continue to explore ways to improve our own manufacturing capabilities as well as work with other producers and service to providers to help us to capture and deliver the essence of Tasmania.

Tasfoods

Food with Culture

Tasmania’s Natural Advantage

Delivering the essence of Tasmania to the table

People & Culture

Board of Directors

JOHN MURPHY

ACTING CHAIR & NON-EXECUTIVE DIRECTOR

John has over 35 years’ experience in the Australian and International Beverage, Food, Fast Moving Consumer Goods and Packaging Industries.

He has held a range of leadership roles in large multinational organisations including Managing Director of Coca-Cola Amatil Australia; the CEO of Visy Industries paper, packaging and recycling business; and the Managing Director of Carlton & United Breweries Australian beer business after an extensive career with the company.

John has served on the boards of both public and private companies and is currently the Chairman of Tribe Breweries (craft beverages) and a start-up founder of the Turner Stillhouse craft distillery in Tasmania.

John has previously served as Deputy Chairman of Bellamy’s Organic, Non Executive Chairman of PFD Foods Australia and Chairman of the Lantern Hotel Group.  He has also had a long association with the Alannah & Madeline Foundation focused on keeping children safe today and into the future.


BEN SWAIN 

NON-EXECUTIVE DIRECTOR

Ben is a partner of Tasmanian law firm Murdoch Clarke. His practice areas include corporate advice, transactional mergers and acquisitions, real property and private client matters. Ben is a director of various Pty Ltd companies and trusts including the Elsie Cameron Foundation which has investment in entities including TasFoods Limited. With a passion for Tasmania’s finest foods and produce and the companies that grow and produce them, Ben gets great fulfilment from assisting, in his professional capacity, various Tasmanian food and agriculture business to achieve their goals. He was appointed to the Board as a Non-Executive Director on 4 June 2020.


JOHN O’HARA

NON-EXECUTIVE DIRECTOR

John is a highly accomplished Executive and Non-Executive Director with a track record of substantive contribution to strategic development and growth, cultural reform, value creation, building reputation and stakeholder relationships.

John’s Director experience spans across large private entities, corporations, and Not For Profit.  His executive roles have encompassed ASX organisations, Co-Operatives and large private companies with national and international operations. 

John spent the last 18 years with Sunny Queen Australia, the last 8 as CEO & Managing Director.  Prior to that he has held roles in both Dairy Farmers Cooperative and National Foods.  He is currently the Advisory Board Chairman for Morgan’s Pastoral Company and Priestley’s Gourmet Delights.


Executive Team

SCOTT HADLEY

CHIEF EXECUTIVE OFFICER

Scott Hadley is Chief Executive Officer of TasFoods Limited and was appointed in October 2021.

Scott is a proud Tasmanian with over 20 years experience in a range of companies in Australia building premium brands, leading teams and developing go to market and supply chain organisations.

Scott was previously CEO of Asahi Beverages Alcohol Division and has held senior positions with TT-Line, Fosters Group, GlaxoSmithKline and Cadbury.

Scott is a member of the AICD, has an MBA (Executive) from AGSM, completed the Senior Executive Programme at London Business School and is a CPA.


SHONA CROUCHER

CHIEF FINANCIAL OFFICER & COMPANY SECRETARY

Shona Croucher is Chief Financial Officer of TasFoods Limited and was appointed in October 2021. She was appointed as Company Secretary in November 2021.

Shona is a Tasmanian and is an experienced professional. For the last 7 years, Shona has worked at Bellamy’s Organic where she has held the roles of Chief Financial Officer, and Director of Finance and People.

Prior to these roles, Shona was a Director at KPMG (16 years experience) where she specialised in taxation, corporate business advisory, and business valuation. Shona’s advisory experience covered a diverse range of industry sectors including agriculture, manufacturing, and professional services.

Shona holds a Master of Applied Finance (Kaplan Professional), is a Fellow of the Taxation Institute of Australia, has a Graduate Diploma of Financial Planning (Securities Institute of Australia), and is a member of the Institute of Chartered Accountants Australia and New Zealand (CA ANZ). Shona has also completed the Emerging CFO: Strategic Leadership Financial Program at the Stanford University Graduate School of Business.

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