At TasFoods we believe that with Tasmania’s clean air, rich soils and reliable rainfall, it is the perfect place to produce high quality innovative products that meet consumer needs for local, convenient, sustainably produced and indulgent foods..
TasFoods was established in 2015 to represent Tasmanian brands that harness the island state’s natural advantages for producing food and beverage products that meet evolving consumer needs. Our aim is to deliver the essence of Tasmania to the table.
To support us in delivering the essence of Tasmania to the table there are 4 core pillars to our strategy:
1. Brand Portfolio
We have assembled a portfolio of brands that reflect the diverse range of consumer values and needs. This includes super premium brands with a focus on artisan craftsmanship and single source provenance, everyday luxury brands that provide a little indulgence into everyday life and core everyday brands with locally produced products that support local farmers.
2. Omnichannel Approach to Sales
We recognise that consumer behaviors continues to evolve and we want people to be able to experience our products where they choose to shop and eat. We partner with a diverse range of customers including major and specialty food retailers, cafés, restaurants, distributors and food manufacturers as well as offer direct sales through our online store and Pyengana Farmgate Café. This ensures that we provide a wide range of options for people to find our products.
3. Product Range
Our product range reflects a Tasmanian lens to consumer demand and emerging trends. We are committed to producing innovative products that continue to meet evolving customer needs. Our product range includes award- winning and indulgent foods, conveniently packed and ready to cook products, as well as functional foods for better well being.
4. Systems and Resources
We invest in systems and resources to support our people to thrive and deliver business growth in focus areas. We have dedicated centres of excellence where our committed team skillfully produce the TasFoods range. We continue to explore ways to improve our own manufacturing capabilities as well as work with other producers and service to providers to help us to capture and deliver the essence of Tasmania.